Reality is a lie of our senses. So photography is a lie about a lie. As there are more and more photographers we conclude that people like to cheat the lie of reality with the lie of photography. Built with our inner truth that relies in our memories.
But memories are also unreliable because we like to remember things our own way and not necessarily the way they happened. As the photographs attempt to fix memories - every photographer is telling beautiful lies in an atempt to be happy and construct his perfect world.